We owe our white sneakers to tennis

The history of white sneakers dates back to the late 19th century. They were designed as footwear for tennis players. However, they gradually gained popularity not only among tennis players but also among the public.  By the turn of the 1950s and 1960s, they were already a symbol of youth culture and the rebel movement. In the 80s and 90s, they became an essential part of hip-hop culture.

Today, white sneakers are more than just a sports shoe. They have become a fashion phenomenon. They are worn by millions of people around the world on different occasions and in different combinations.

How to choose an iconic white piece

If you've just got the itch to add some iconic white sneakers to your wardrobe, we've got some tips for you. Reach for classic ones with a simple design and no unnecessary details if you dress minimalist. However, sneakers with platform soles, in different mixes of materials, or with an unconventional cut may also appeal to you. There are many to choose from, from retro designs to modern options.

Invest in quality pairs of sneakers and rely on reputable brands. Prefer quality materials such as natural leather or quality textiles. They are more resistant to wear and tear and easier to keep clean. So design is not the only thing to look out for when choosing white sneakers.

Create the perfect outfit

Pair white sneakers with darker jeans and a simple T-shirt. Add a leather jacket or denim shirt. In summer, wear a short dress, a straw hat and big sunglasses with sneakers. The perfect summer outfit is just around the corner. However, they also go well with a midi skirt or a mid-calf skirt, which you complement with a simple T-shirt or a light top. However, feel free to combine them with shorts as well. You'll look casual but stylish. Shorts can be denim or sportier. Complement them with a simple top or tank top

To keep white sneakers white

One of the reasons we resist buying white sneakers is the worry about keeping the white colour white for as long as possible, yet it's so simple. White shoes definitely don't belong in rainy weather, but for the city on a beautiful sunny day, they're perfect. And if you clean them regularly, ideally after each wear so that stains don't soak into the materials, you can enjoy the beautiful white colour of your shoes for a very long time. If you decide to wash your sneakers, we recommend hand washing or a gentle washing program. Always read the manufacturer's instruction label.

We believe we've just convinced you that stylish white sneakers are a must for your wardrobe this year.

Choose from our full range of Tommy Hilfiger leather sneakers sleeker pieces from Etimeé, thick-soled sneakers from Tamaris, or sneakers designed for everyday wear with a comfortable fit.