Birth of a European phenomenon Bugatti

Bugatti brand is undoubtedly a phenomenon in the European fashion business today. Although we are mainly interested in its footwear stunning attributes, also in this case the shoemaker's artistry was preceded by a clothing career.

It all started in post-war Germany in 1947, when Friedrich Wilhelm Brinkmann and his wife Margot founded a clothing company in Löhne, near Herford in the North Rhine. With the initial success of the factory, they produced their first branded collection of coats and trousers. By the early 1960s, they had managed to expand to the point where the factory moved twice to larger premises, until they finally ended up right in Herford, where the company's headquarters are still located today. 

In 1961 Lord Italia SRL company was founded in Pergine near Trento as a manufacturing company producing German company's models but it also contributed to their sale on the Italian market. This was, however, achieved and Italy became the most important export zone of the Brinkmann manufactory.

Bugatti brand was launched in 1978. Six years later, the first Bugatti advertisement aimed at end consumers was introduced. In 1986, Bugatti entered into its first collaboration, with Gore-Tex. That same year, Klaus and Wolfgang Brinkmann, the sons, took over the running of the group of companies, joining their father. In 1991, the young Bugatti product begins to work independently, the company receives the first production licenses abroad. The first of these is a license for shoes. In 1994 F.W.Brinkmann dies and the company is managed by his sons Wolfgang and Klaus.

In the third generation, in 2000, Bugatti exhibited its collection for the first time at the Pitti Uomo show in Florence. The company started to expand its collection of trousers in 2001. As the curve of success and demand raised, 10 years later, in 2011, Bugatti launched its first women’s wear collection and definitely changed the company name from F.W. Brinkmann GmbH to Bugatti GmbH. The company was owned by F.W. Brinkmann’s grandchildren.  

The first Bugatti store based on the new brand and design concept "Fashion and lifestyle are now one" opened in 2014.

Bugatti is one of the main brands of our Robel.shoes e-shop. It offers a wide selection of women's and men's shoes, fashion accessories in unique German quality underlined by Italian design.  

Men´s shoes and accessories

Every season a team of Italian designers brings models of men's classic half-shoes, moccasins, casual shoes, sneakers as well as classic and fashionable ankle and winter boots. If quality and design are important to you, reach for Bugatti shoes for every occasion. From early spring to late winter, Bugatti footwear will serve for important business meetings, cultural events or casual outdoor gatherings with friends. Simply, Bugatti represents a style that catches your eye.

Women´s shoes and accessories

Practical, fashionable and with unique design. All this lies behind production of Bugatti women´s footwear. With regard to quality and final the designers already have experience in men's shoes. Women's version was only refined to perfection a few years later. It was given a bit of feminine flair, youthfulness and inventiveness. This applies to high-heeled shoes, sneakers, half-shoes and boots. Details such as bows, zipper imitations and delicate stitching will only reassure you that your feeling about the right shoe is correct.

To help you understand why BUGATTI footwear is so popular everywhere in Europe, we've summarised a few facts about the technology this brand uses:

BUGATTI footwear technologies

Bugatti footwear production is located in India and China. Leathers and soles used in production are sourced from Europe, some specific parts such as insoles and adhesives are from renowned suppliers in Germany. The highest European standards are followed in production. Bugatti shoes feature, for example, gel insoles, leather soles and many others.

"Comfort Wide" (comfort width) - Additional space in the toe area allows the toes to move freely and feel comfortable. 

„Easy Change“ (easy change) – Replace the insole in your Bugatti shoes with your own one. This will be especially appreciated by customers who need special orthopedic insoles in their footwear.

"Easy Lace" (easy lacing) - Slip into your Bugatti shoes, tighten the laces and walk. A system for quick Bugatti shoes putting on without the need to lace them up.

 „Extra Comfort“ (extra comfort) – Simply remove the midsole from your Bugatti shoes to increase the volume to an extra wide shoe.

 „Extra Wide“ (extra width) – Maximum space for toes and arch in the front part.

 „Genial Insole“ (ingenious insole) - Highly technical insole providing a soft footbed and optimizing shock absorption when walking. 

 „Soft Fit“ (soft fit) – Adaptable and soft High-Tech insole made with "Memoryfoam" technology for an ultimate feeling of comfort when walking and better shock absorption.

„Soft Flex“ (soft and flexible) – special function of softness and flexibility in the shoe sole.  

„Soft Gel“ (soft gel) – an integrated soft gel part made in Germany for cushioning in the heel section serves to protect the joints.

„TEX“ (tex membrane) – the tex membrane ensures shoe water resistance and at the same time the shoe may "breathe“.

„ThermoInsole“ (thermal insole) – thermal insole covered with fine aluminium layer ensures warmth in Bugatti shoes during the coldest winter days

„Flexcity“ – flexible, friction-resistant walking sole ensures comfortable walking throughout the day

„Genial Light“ (perfect lightness) – modern high-quality insole makes these shoes as light as a feather.

 „Hand Finish“ (manual finish) – each Bugatti shoe is unique thanks to the two-coloured tone manual finish of shoe surface treatment.

„Trend Fashion Used Look“ (trendy fashion used look) – Bugatti shoes are distinguished by their used look which makes them unique and does not give grounds for any shoe complaint.