Skechers not only for athletes 

Skechers was born in the United States in 1992. Its designer was Robert Greenberg, who was one of the founders of the L.A. Gear. They were L.A. Gear and Nike, which dominated the sports fashion market at the time. On the other hand, they lacked a competitor who would control "street footwear", ie sports shoes but for everyday wear. This gave Greenberg with Skechers new opportunities just after he was fired by L.A.Gear.

Greenberg was a flexible person, he had already jumped over the retail. He started his career in the 60's and worked in various positions: from the sale of wigs to beauty salons, the import of branded jeans to the establishment of a roller skate shop. His first major success came after he purchased a license to place an image of the film character E.T. on the laces of their shoes. This earned him $ 3 million in 8 weeks! From this money he founded L.A.Gear. When the company became unprofitable, Greenberg's companions showed him the door and he had another opportunity to improvise.

INFORMAL STREET FASHION

The new Skechers company was originally intended to be a distribution network for Dr. Martens shoes. Within a year, however, Greenberg focused on designing, developing and marketing his own unique brand. Here he filled a gap in the market and focused on reaching young modern consumers and informal street fashion.

Skechers also brought other brands to its label, such as Cross Colors and Karl Kani. In 1993, it was decided that improving the custom label (Skechers shoes) would be more profitable. Greenberg's Skechers introduced the Chrome Dome.

Chrome Dome shoes were made to look worn and frayed (especially in the heel). It was a shoe version of torn jeans, which were very popular at the time. Thanks to their unisex appearance, Skechers appealed to both sexes and became an icon of urban shoes for "grunge" youth.

THEY ARE WORN ALSO BY RINGO STARR

Today, Skechers is a global brand, headquartered in Manhattan Beach, California, with billions of dollars in sales. They designed more than 3,000 stylish models for men, women and children. At Skechers you will find two categories of footwear: leisure lifestyle shoes, characterized by Memory Foam, which ensures perfect comfort. This includes the BOBS charity line and comfortable Relaxed Fit shoes.

GOrun and GOwalk shoes in the performance category are focused on sports and performance. These come with technologies for cushioning the feet.

Skechers is a popular brand among celebrities and athletes due to its wider customer reach. Just mention the singer Demi Lovato or the baseball player Clayton Kershaw. In r. In 2014, the legendary Ringo Starr also signed a Skechers advertising contract.

 Since 2011, Skechers has had its own foundation, which annually supports students with disabilities and special health requirements.

SKECHERS FOOTWEAR TECHNOLOGY

The revolutionary Skechers GO FLEX Walk technology represents a new way of moving with complete flexibility at every  step. The innovative Resalyte® Flex groove sole rotates, bends and spins with your every move.

Skechers shoes equipped with GO FLEX Walk technology are characterized by extreme lightness and flexibility.

Skechers shoes are equipped with Goga Mat insole technology, which gives it high flexibility and maximum walking comfort. The practically seamless upper is ultra comfortable and ideal for wearing without socks. Goga Mat insole technology gives Skechers shoes high flexibility and maximum walking comfort. The Goga Mat insole is antibacterial and helps prevent odors.

The perfect soft insole "Memory Foam" is a memory insole that will give your feet perfect comfort during a day of walking in Skechers sneakers. The insole adapts to the foot and helps relieve the pressure created by the tread.

The latest "Air-cooled Memory foam" insole technology has excellent advanced properties - the lightweight insole increases breathability, contains a moisture wicking fabric and provides climate in Skechers shoes during all-day wear. The insole adapts to the shape of the foot when walking and absorbs shocks when stepping on it.

Skechers Go Walk 2 - the ultimate super sock with GOGA Mat technology in the insole is characterized by perfect comfort, breathability, flexibility and modern design. The seamless construction of Skechers Go Walk 2 shoes is ideal for wearing without socks. The resalyte ultra-light sole gives the Skechers brand a feeling of freedom.

The technology of an intertwined elastic upper, thanks to which the shoe upper adapts perfectly to any foot. The team is guaranteed 100% comfort throughout the day. The upper is hand-woven and is an ideal fashion accessory with a sporty touch, which you will only find in the Skechers footwear collection.

The "Relaxed Fit" function provides comfort and convenience for both shoes and wear. The upper part of the shoe with "Relaxed Fit" technology is made of lightweight materials, is pleasant to the touch and comfortable to walk on. Skechers shoes with the Relaxed Fit function are equipped with a "Memory Foam" insole - the insole adapts to the shape of the foot when walking and absorbs shocks.

GEN5 Technology - Performance & Comfort - The "GEN5 Technology" function in Skechers shoes features a new generation of special responsive insoles - for high flexibility and maximum wearing comfort with cushioned foot and joint protection.